Al Ries - Jack Trout Rule of Thumb
It is better to be first in the mind than to be first in the marketplace ... marketing is not a battle of products, it's a battle of perceptions!
Sage advice for
Communications,
Marketing,
Strategy
Short, sweet, to the point ... tips, tools, and rules of thumb for innovators and entrepreneurs!
It is better to be first in the mind than to be first in the marketplace ... marketing is not a battle of products, it's a battle of perceptions!
Sage advice for
Communications,
Marketing,
Strategy