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Short, sweet, to the point ... tips, tools, and rules of thumb for innovators and entrepreneurs!

Kevin Roberts Rule of Thumb

The old mantra was to make the brand irreplaceable ... that's not enough today ... now the brand has to be irresistible!

Sage advice for Branding, Communications, Marketing

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Our goal is to share the best tips, tools, and rules of thumb for innovators and entrepreneurs creating something new and better ... simple, sweet, to the point ... sage advice to help save time, money, and effort!

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