Mephistopheles Rule of Thumb

Everything bad you find on the internet about someone or something you don't like is true ... the good things you find are false.

Joe Morgenstern Rule of Thumb

The Web: where vast numbers of fanboys, apprentice fanatics, and professional grousers turn an endless supply of baseless ­assumptions into groundless ­conclusions.

Christopher Dodd Rule of Thumb

When something goes online, it spreads fast and keeps spreading, whether you like it or not.

Scott Jarkoff Rule of Thumb

Presume that anything you put on the internet is out there forever and ever regardless if you want it there or not.

PR Pro Rule of Thumb

A user should be able to navigate to any page on your site within 3 or 4 clicks from the homepage.

Brian Krebs Rule of Thumb

If you didn't set out looking for a software program when you're cruising the Internet, don't install it just because a site prompts you to do so ... if you want or need a particular program or plug-in, download it from the maker of said program!

Bob Dumouche Rule of Thumb

Each user interaction required on a web site landing page is going to cost you 50% of the audience.

Robert Wilensky Rule of Thumb

We've all heard that a million monkeys banging on a million typewriters will eventually reproduce the works of Shakespeare ... now, thanks to the Internet, we know this is not true.

Thomas Friedman Rule of Thumb

The Internet is like a drug needle that goes right into the bloodstream ... people download the precise point of view that speaks to their own biases.

Jack Hardy Rule of Thumb

It's not just who you want to reach, but how they can reach you ... you must have a good website!