Buddy the Elf Rule of Thumb

The best way to spread Christmas cheer is singing loud for all to hear!

Clay Tatum Rule of Thumb

Keep 80 percent of your advertising budget invested in the "tried and true" methods that bring in a steady flow of profit, and invest 20 percent into the exploration of new ways to get your message to potential customers.

Bill Cosby Rule of Thumb

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Bob Dumouche Rule of Thumb

Each user interaction required on a web site landing page is going to cost you 50% of the audience.

John Hockenberry Rule of Thumb

TV networks are built on the assumption that audience size is what matters most ... content is secondary; it exists to attract passive viewers who will sit still for advertisements ... traditional market-driven media always attempts to treat devices, audiences, and content as bulk commodities ... as users acquire the means to produce and distribute content, the authority and profit potential of large traditional networks are directly challenged.

John Caples Rule of Thumb

The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!).

From Made to Stick

Jim Jindrick Rule of Thumb

If they're laughing, they're listening ... if they're listening, they're learning!

Dale Dauten Rule of Thumb

The success of an advertisement or product, just like a business or a career, depends upon the skillful combination of association and differentiation.

Henny Youngman Rule of Thumb

Brevity is the soul of wit.

Take my wife ... please!

Mark Twain Rule of Thumb

Many a small thing have been made large with the right kind of advertising!

Jeffrey Kalmikoff Rule of Thumb

If people aren't going to talk about your product, then it's not good enough!

Jim Jindrick Rule of Thumb

The most powerful word in the English language is "free" ... "sale" is second!

David Ogilby Rule of Thumb

When writing an ad, use sentences of no more than twelve words.

Phil Schumacher Rule of Thumb

I forget what I hear ... I remember what I see ... I know what I do.

Carrie Tucker Rule of Thumb

She who laughs last remembers your commercial.

Leonardo da Vinci Rule of Thumb

Each profession talks to itself in its own language.

Sinclair Lewis Rule of Thumb

People will buy anything that is one to a customer!

Dan Quayle Rule of Thumb

The easiest thing to achieve is a misunderstanding.

Jay Conrad Levinson Rule of Thumb

Ads with people in them typically have a higher response rate than those without.

KISS Rule of Thumb

Keep it simple, stupid!