Jim Jindrick Rules of Thumb

The name of a company, product, or service should be distinctive, instantly recognized, easy to remember, pleasant to see, pleasant to say, and easy to spell, not confusing itself and not be easily confused with other names ... there should be a connection between the name and the product, service, or business venture it represents ... the name should suggest what the business venture, product, or service does ... the name should be descriptive of the benefits offered by the product, service, or business venture ... the name should convey the proper image, fit customers expectations, and even reinforce customer expectations ... there should not be any negative connotations with the name ... the name should not be limiting ... the name should coordinate with other names used in the organization, work in all target markets, and be able to be legally protected.

Will Rogers Rule of Thumb

Nothing you can't spell will ever work.

John Williams Rule of Thumb

When it comes to branding your business: Keep it simple! Besides conserving your time and your budget, simplicity will cement your brand in the mind of your prospects in the most expedient manner possible.

Harley-Davidson Rule of Thumb

If you can persuade your customers to tattoo your name on their chests, they probably will not switch brands!

James Dyson Rule of Thumb

If you really believe in what you're doing, put your name on it!