H. L. Mencken Rule of Thumb

Nobody ever went broke underestimating the intelligence of the American public.

Fred R. Barnard Rule of Thumb

A picture is worth a thousand words.

Jim Jindrick Rule of Thumb

In God we trust ... all others bring cash or a valid credit card!

Clint Eastwood Rule of Thumb

Go ahead ... make my day!

Chuck Bolotin Rule of Thumb

Find out what people want and are willing and able to pay for ... give it to them.

George Kozlowski Rule of Thumb

Nothing happens until something is sold!

Jim's Corollary: Nothing is sold until money changes hands!

Scott Love Rule of Thumb

In the world of selling and negotiating, whoever talks first loses ... let them bring up the questions and issues after you present it to them; if they don't say anything, then just let them mull it over ... they'll ask you questions when they are ready; don't appear too anxious to be the first one to speak.

Marty Nemko Rule of Thumb

• During the first 30 seconds, your light is green ... that means your listener is listening and not thinking you talk too much.
• During the next 30 seconds, your light is yellow ... that means the risk is increasing that your listener is bored, overwhelmed, or dying to respond.
• After the one-minute mark, your light is red ... yes, occasionally, you can go beyond a minute, for example, when telling an interesting story, but generally you should stop or ask a question.

Max Guinn Rule of Thumb

Customers don’t care about functions or specific activities that occur within your organization ... the end game is whether they are getting the right product at the right time at a competitive price.

Geraldo Rivera Rule of Thumb

Don't argue with an idiot ... they'll drag you down to their level and beat you with experience.

Robert Bowling Rule of Thumb

When promoting your game, promote your game ... don't compare it to another game.

Richard Hooker Rule of Thumb

Change is not made without inconvenience, even from worse to better.

George W. Bush Rule of Thumb

It's no exaggeration to say the "undecideds" could go one way or the other.

John Wayne Rule of Thumb

Talk low, talk slow, and don't talk too much.

Chris Brown Rule of Thumb

For exotic car rentals, the daily rental is typically one percent of the sticker price of the vehicle.

Thomas Paine Rule of Thumb

Time makes more converts than reason.

Christopher Morley Rule of Thumb

When you sell someone a book you don't sell just twelve ounces of paper and ink and glue, you sell a whole new life ... love and friendship and humor and ships at sea by night ... there's all heaven and earth in a book, a real book!

Ryan Ginstrom Rule of Thumb

Never rely on one or two clients.

Richard Larrick Rule of Thumb

If you are the buyer, offer the salesperson 15 percent to 20 percent less than what you can really afford ... for instance, if you absolutely can't spend more than $6,000 on a used car advertised at $7,000, try offering $5,100 (15 percent less than $6,000) ... of course you'll need to get comfortable with haggling to apply this rule, but if the seller is using the same rule in reverse for pricing the item, you almost have to haggle if you're going to get a reasonable price.

Terry Wygal Rule of Thumb

Most people won't buy something until they've been exposed to the seller 5 or 6 times.