Competitive Advantage Tip ...

Conventional wisdom says that to beat your competitors, you need to one-up them: if they have four features, you need five (or fifteen, or twenty- five) ... So what could you do instead? Do less than your competitors to beat them: Solve the simple problems and leave the hairy, difficult, nasty problems to the competition ... instead of one-upping, try one-downing ... instead of outdoing, try underdoing.

[Thank you, Jason Fried & David Hansson]

Napoleon Boneparte Rule of Thumb

Never interrupt you enemy when he's making a mistake!

Julius Caesar Rule of Thumb

Divide and conquer!

Jackie Gleason Rule of Thumb

I have a 'Play The Melody' philosophy ... it means don't over-arrange, don't make life difficult ... just play the melody and do it the simplest way possible.

Red Queen Rule of Thumb

It takes all the running you can do to keep in the same place ... if you want to get somewhere else, you must run at least twice as fast as that!

Jim Jindrick Rule of Thumb

Sometimes we lead, sometimes we follow, sometimes we get left behind.

Oliver Wendell Holmes Rule of Thumb

The young man knows the rules, but the old man knows the exceptions.

Willa Foster Rule of Thumb

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives, the cumulative experience of many masters of craftsmanship ... quality also marks the search for an ideal after necessity has been satisfied and mere usefulness achieved.

Ebenezer Scrooge Rule of Thumb

Honor Christmas in your heart, and try to keep it all the year ... live in the Past, the Present, and the Future.

Joel Barker Rule of Thumb

Speed is useful only if you are running in the right direction.

Ken Bensinger Rule of Thumb

In Hollywood, nothing beats cute animals

Trial Lawyer Rule of Thumb

Never ask the witness a question if you don't already know the answer.

Edgar Cayce Rule of Thumb

Start where you are.

Randy Pausch Rule of Thumb

We cannot change the cards we are dealt, just how we play the hand.

Sophie Novy Rule of Thumb

Never offer your hen for sale on a rainy day.

George Jackson Rule of Thumb

Patience has its limits ... take it too far, and it's cowardice.

Al Franken Rule of Thumb

When you encounter seemingly good advice that contradicts other seemingly good advice, ignore them both.

Rick Kash Rule of Thumb

It's the law of demand and supply, not the other way around!

Your customers demand, you supply!

The Hongkong and Shanghai Banking Corporation (HSBC) Rule of Thumb

Think global ... act local.

Albert W. Emery Rule of Thumb

Marketing is merely a civilized form of warfare in which most battles are won with words, ideas, and disciplined thinking.