Competitive Advantage Tip ...

Conventional wisdom says that to beat your competitors, you need to one-up them: if they have four features, you need five (or fifteen, or twenty- five) ... So what could you do instead? Do less than your competitors to beat them: Solve the simple problems and leave the hairy, difficult, nasty problems to the competition ... instead of one-upping, try one-downing ... instead of outdoing, try underdoing.

[Thank you, Jason Fried & David Hansson]