Silicon Valley Rule of Thumb

A company is "high tech" if at least 10% of its employees are engaged in research and development activities.

Lewis Carroll Rule of Thumb

Alice came to the fork in the road ... "Which road do I take?" she asked ... "Where do you want to go?" responded the Cheshire cat ... "I don't know," Alice answered ... "Then," said the cat, "it doesn't matter."

H. L. Mencken Rule of Thumb

I believe that it is better to tell the truth than to lie, I believe that it is better to be free than to be a slave, and I believe that it is better to know than be ignorant.

Vince Lombardi Rule of Thumb

Perfection is not attainable, but if we chase perfection we can catch excellence.

Mohandas Gandhi Rule of Thumb

Customers pay our salaries ... they are the most important visitors on our premises ... they are not dependent on us, we are dependent on them ... they are not an interruption in our work, they are the purpose of it ... we are not doing them a favor by serving them, they are doing us a favor by giving us the opportunity to serve them.

Peter F. Drucker Rule of Thumb

Business has only two basic functions ... marketing and innovation.

Jim Jindrick Rule of Thumb

Earn a profit solving customer problems better than the competition!

[This is my number one Business Rule of Thumb ... the fundamental recipe for success in business! Every successful business follows this rule, consciously or not. Every successful business must earn a profit ... it must continuously solve its customer problems ... and it must be better than the competition, the alternatives, the substitutes ... or its customers will go somewhere else! --Jim]

Raytheon Rule of Thumb

Customer success is our mission.

Jimmy Carter Rule of Thumb

Be a class act.

Jim Jindrick Rule of Thumb

The top three success factors for every new business venture are the ability to solve customer problems, to be better than the competition through innovation, and to have a clear path to profitability.

Walt Disney Rules of Thumb

1. Give every member of your organization a chance to dream, and tap into the creativity those dreams embody.
2. Stand firm on your beliefs and principles.
3. Treat your customers like guests.
4. Support, empower, and reward employees.
5. Build long-term relationships with key suppliers and partners.
6. Dare to take calculated risks in order to bring innovative ideas to fruition.
7. Train extensively and constantly reinforce the company's culture.
8. Align long-term vision with short-term execution.
9. Use the storyboarding technique to solve planning and communication problems.
10. Pay close attention to detail.

Lew Sorensen Rule of Thumb

Excellence is our goal, understanding is our foundation.

Mars Company Rule of Thumb

The consumer is our boss, quality is our work, and value for money is our goal.

Agatha Christie Rule of Thumb

Imagination is a good servant and a bad master.

Miguel de Unamuno Rule of Thumb

To accomplish the impossible, we must attempt the absurd.

Friedrich Nietzsche Rule of Thumb

She who has a why can endure any how.

William G. Dyer Rule of Thumb

Goals should be specific, realistic, and measurable.

Yogi Berra Rule of Thumb

You got to be very careful if you don't know where you're going, because you might not get there.

Ralph Waldo Emerson Rule of Thumb

Make yourself necessary to someone.

Wiley Coyote Rule of Thumb

If you run after two rabbits, you won't catch either.