Joost Elffers Rule of Thumb
Success gives pricing power.
Short, sweet, to the point ... tips, tools, and rules of thumb for innovators and entrepreneurs!
If you think you are paying too little for your tattoos, there is usually a good reason for it.
When a customer comes to you for repair or some type of service, they only think in terms of getting what they need from you and how much you are going to charge them ... as a business owner, however, you must set rates that make sense on the bottom line: first, determine your costs to provide a service, then set a charge that will insure a profit.
Sage advice for
Customer Service,
Price
For exotic car rentals, the daily rental is typically one percent of the sticker price of the vehicle.
Sage advice for
Benchmarks,
Price,
Profit,
Sales
There is scarcely anything in the world that some company cannot make a little worse and sell a little more cheaply ... the person who buys on price alone is this company's lawful prey!
Sage advice for
Price,
Target Market
At my lemonade stand I used to give the first glass away free and charge five dollars for the second glass ... the refill contained the antidote.
Anybody can cut prices, but it takes brains to make a better value.
Sage advice for
Price,
Product Development,
Strategy,
Value
The most powerful word in the English language is "free" ... "sale" is second!
Value equals Benefits minus Price ... the best value wins the sale!
Sage advice for
Benefits,
Competitive Advantage,
Price,
Sales,
Value