Philip Crosby Rule of Thumb

Making a wrong decision is understandable ... refusing to search continually for learning is not.

Kathleen Allen Rule of Thumb

The commercialization process is not linear ... it moves more like the balls in a pinball machine, taking off in one direction until it hits a snag, then bouncing off in another direction ... this chaotic process continues until the technology either goes to market or fails ... technology innovation and commercialization is inherently an iterative process where the innovator-entrepreneur learns from mistakes and builds on that learning.

W. Edwards Deming Rule of Thumb

Learning is not compulsory ... neither is survival.

Mark Frauenfleder Rule of Thumb

Mistakes are not only inevitable, they’re a necessary part of learning and skill building ... mistakes are a sign that you’re active and curious ... in fact, recent brain research suggests that making mistakes is one of the best ways to learn.