Howard Schultz Rule of Thumb

It's not about the service, it's about the experience.

Jim Jindrick Rule of Thumb

Immediate gratification isn't fast enough!

Niccolo Machiavelli Rule of Thumb

The question is, then, do we try to make things easy on ourselves or do we try to make things easy on our customers, whoever they may be?

Kathy Hatch Rule of Thumb

Bread and water can so easily be toast and tea.

Peter Finch Rule of Thumb

I'm mad as hell, and I'm not going to take it anymore!

Austin Sams Rule of Thumb

If you think you've encountered bad service, you not only have a right to complain, you have a responsibility.

Andrew Zimmern Rule of Thumb

Eat street food only in stalls with lots of happy smiling customers ... if you don’t see them, move on ... it’s anecdotal at best, but it works!

Henry Ford Rule of Thumb

People can have the Model T in any color they want as long as it's black.

David Trumble Rule of Thumb

When a customer comes to you for repair or some type of service, they only think in terms of getting what they need from you and how much you are going to charge them ... as a business owner, however, you must set rates that make sense on the bottom line: first, determine your costs to provide a service, then set a charge that will insure a profit.

Max Guinn Rule of Thumb

Customers don’t care about functions or specific activities that occur within your organization ... the end game is whether they are getting the right product at the right time at a competitive price.

Albert Einstein Rule of Thumb

Not everything that can be counted counts, and not everything that counts can be counted.

Walter Reuther Rule of Thumb

You can automate the production of cars, but you can't automate the production of customers!

Jim Jindrick Rule of Thumb

Do everything as if a customer was standing next to you.

Tom Peters Rule of Thumb

Treat your customers as an appreciating asset.

Tom Peters Rule of Thumb

If the customer thinks she's right, she's right!

Ray Kroc Rule of Thumb

Take care of your customers and your business will take care of itself!

Dale Dauten Rule of Thumb

The reason Starbucks became such a sensation is that it's the new "third place" ... the old third places — the pub, the VFW hall, the country club — all had declined in appeal or importance ... Starbucks became that other place, between home and work.

Superman Costume Rule of Thumb

Warning: This costume does not enable flight or super strength.

Ben Franklin Rule of Thumb

Time is money ... timing is critical!

Time is often one of the most critical success factors in many ventures. The customer determines the right "when". Keep a customer waiting and they just might walk away ... and sometimes, too early is too wrong, too! Just the other day, we ordered some pizzas for a lunch party ... wanted them at noon ... they came at 11:15. We were not happy ... how are we suppose to keep them fresh and warm for 45 minutes. Exit one pizza vendor!

Golden Rule of Thumb

Do onto others as you would have them do onto you!