Harley-Davidson Rule of Thumb
If you can persuade your customers to tattoo your name on their chests, they probably will not switch brands!
Short, sweet, to the point ... tips, tools, and rules of thumb for innovators and entrepreneurs!
If you can persuade your customers to tattoo your name on their chests, they probably will not switch brands!
Sage advice for
Branding,
Marketing,
Names,
Positioning