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Short, sweet, to the point ... tips, tools, and rules of thumb for innovators and entrepreneurs!

Jeffrey Kalmikoff Rule of Thumb

If people aren't going to talk about your product, then it's not good enough!

Sage advice for Advertising, Innovation, Product Development

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Our goal is to share the best tips, tools, and rules of thumb for innovators and entrepreneurs creating something new and better ... simple, sweet, to the point ... sage advice to help save time, money, and effort!

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