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Short, sweet, to the point ... tips, tools, and rules of thumb for innovators and entrepreneurs!

Masua Ibuka Rule of Thumb

You never succeed in technology or business by following others.

Sage advice for Leadership, Marketing, Positioning, Product Development

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Our goal is to share the best tips, tools, and rules of thumb for innovators and entrepreneurs creating something new and better ... simple, sweet, to the point ... sage advice to help save time, money, and effort!

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