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Short, sweet, to the point ... tips, tools, and rules of thumb for innovators and entrepreneurs!

Rebecca Jennings Rule of Thumb

Understanding where online integration fits in the media mix is a critical challenge facing all marketers today!

Sage advice for Marketing, Publicity

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Our goal is to share the best tips, tools, and rules of thumb for innovators and entrepreneurs creating something new and better ... simple, sweet, to the point ... sage advice to help save time, money, and effort!

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