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Short, sweet, to the point ... tips, tools, and rules of thumb for innovators and entrepreneurs!

Bob Willson Rule of Thumb

A good landing is one that you can walk away from ... a great landing is one that allows you to reuse the aircraft!

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Our goal is to share the best tips, tools, and rules of thumb for innovators and entrepreneurs creating something new and better ... simple, sweet, to the point ... sage advice to help save time, money, and effort!

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