The Heath Brothers Rule of Thumb
The six key qualities of an idea that is made to stick are simplicity, unexpectedness, concreteness, credibility, emotional, and stories!
[Thanks, John Goulding]
Short, sweet, to the point ... tips, tools, and rules of thumb for innovators and entrepreneurs!
The six key qualities of an idea that is made to stick are simplicity, unexpectedness, concreteness, credibility, emotional, and stories!
[Thanks, John Goulding]
Sage advice for Communications, Corporate Entrepreneurship, Ideas, Innovation