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Short, sweet, to the point ... tips, tools, and rules of thumb for innovators and entrepreneurs!

David Ogilvy Rule of Thumb

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Sage advice for Branding, Marketing

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Our goal is to share the best tips, tools, and rules of thumb for innovators and entrepreneurs creating something new and better ... simple, sweet, to the point ... sage advice to help save time, money, and effort!

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